{"product_id":"ickle-bubba-flip-magic-fold-highchair-pearl-grey","title":"Ickle Bubba Flip Magic Fold Highchair - Pearl Grey","description":"\u003cdiv class=\"hlb-product-description-box\"\u003e\n  \u003cp class=\"hlb-eyebrow\"\u003eProduct Description\u003c\/p\u003e\n  \u003ch2\u003eIckle Bubba Flip Magic Fold Highchair\u003c\/h2\u003e\n\n  \u003cp class=\"hlb-intro\"\u003eMake mealtimes simpler with the \u003cstrong\u003eIckle Bubba Flip Magic Fold Highchair\u003c\/strong\u003e, a lightweight and ultra-compact highchair designed for modern family life. Folding down to just \u003cstrong\u003e7cm deep\u003c\/strong\u003e, it's an excellent choice for smaller homes, kitchens or anywhere storage space is at a premium.\u003c\/p\u003e\n\n  \u003cp class=\"hlb-intro\"\u003eSuitable from when your baby can sit up unaided until they reach 15kg, Flip combines everyday convenience with comfortable and secure seating. A 5-point safety harness helps keep your little one safely positioned, while the integrated footrest provides additional support. When mealtime gets messy, the removable tray and wipe-clean removable cover make cleaning quick and straightforward.\u003c\/p\u003e\n\n  \u003cdiv class=\"hlb-product-detail-grid\"\u003e\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003eMagic Compact Fold\u003c\/h3\u003e\n      \u003cp\u003eQuick and easy to fold, collapsing to just 7cm deep for incredibly convenient storage between mealtimes.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003eOnly 4.3kg\u003c\/h3\u003e\n      \u003cp\u003eThe lightweight construction makes Flip easy to move around the home whenever you need it.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003e5-Point Harness\u003c\/h3\u003e\n      \u003cp\u003eA secure 5-point safety harness helps keep your little one safely positioned throughout mealtimes.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003eRemovable Tray\u003c\/h3\u003e\n      \u003cp\u003eThe removable tray provides easier access when getting your child seated and makes cleaning up after meals simpler.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003eEasy-Clean Design\u003c\/h3\u003e\n      \u003cp\u003eA removable, wipe-clean cover helps make everyday spills and messy weaning moments easier to manage.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003eComfortable Footrest\u003c\/h3\u003e\n      \u003cp\u003eThe integrated footrest gives little legs and tapping toes a supportive place to rest during meals.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eKey Features\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eQuick and extremely compact folding highchair\u003c\/li\u003e\n      \u003cli\u003eFolds down to only 7cm deep\u003c\/li\u003e\n      \u003cli\u003eSuitable from when baby can sit unaided up to 15kg\u003c\/li\u003e\n      \u003cli\u003eLightweight design weighs just 4.3kg\u003c\/li\u003e\n      \u003cli\u003e5-point safety harness helps keep your child secure\u003c\/li\u003e\n      \u003cli\u003eIntegrated footrest provides additional support\u003c\/li\u003e\n      \u003cli\u003eRemovable tray provides easier access to the seat\u003c\/li\u003e\n      \u003cli\u003eTray can be removed for simpler cleaning\u003c\/li\u003e\n      \u003cli\u003eRemovable, wipe-clean seat cover\u003c\/li\u003e\n      \u003cli\u003eCompact dimensions make it ideal where storage space is limited\u003c\/li\u003e\n      \u003cli\u003eAvailable in a choice of stylish colours\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eUltra-Compact Magic Fold\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eDesigned with a quick and easy folding mechanism\u003c\/li\u003e\n      \u003cli\u003eMeasures only 7cm deep when folded\u003c\/li\u003e\n      \u003cli\u003eIdeal for homes where storage space is limited\u003c\/li\u003e\n      \u003cli\u003eSlim folded profile makes storing the highchair between meals easier\u003c\/li\u003e\n      \u003cli\u003eLightweight 4.3kg construction makes it convenient to reposition around the home\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eSafety \u0026amp; Comfort\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003e5-point harness helps keep your baby safely and securely positioned\u003c\/li\u003e\n      \u003cli\u003eSuitable once your baby is able to sit up unaided\u003c\/li\u003e\n      \u003cli\u003eIntegrated footrest provides support for little legs and feet\u003c\/li\u003e\n      \u003cli\u003eMaximum child weight of 15kg\u003c\/li\u003e\n      \u003cli\u003eDesigned to provide a comfortable dedicated seat for everyday mealtimes\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eEasy-Clean Mealtimes\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eRemovable tray makes cleaning after meals easier\u003c\/li\u003e\n      \u003cli\u003eRemoving the tray also provides easier access when placing your child into the chair\u003c\/li\u003e\n      \u003cli\u003eRemovable seat cover helps simplify everyday maintenance\u003c\/li\u003e\n      \u003cli\u003eWipe-clean cover is ideal for spills, crumbs and messy weaning moments\u003c\/li\u003e\n      \u003cli\u003ePractical design helps make everyday feeding routines easier to manage\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eWhat's Included\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003e1 x Ickle Bubba Flip Highchair\u003c\/li\u003e\n      \u003cli\u003e1 x Removable Cover\u003c\/li\u003e\n      \u003cli\u003e1 x Removable Tray\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eProduct Dimensions\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eUpright:\u003c\/strong\u003e H95 x D76 x W58cm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eUpright (inches):\u003c\/strong\u003e H37.40 x D29.92 x W22.83\"\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eFolded:\u003c\/strong\u003e H68 x D7 x W60cm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eFolded (inches):\u003c\/strong\u003e H26.77 x D2.76 x W23.62\"\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eProduct Weight:\u003c\/strong\u003e 4.3kg \/ 9.48lbs\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eMaximum Child Weight:\u003c\/strong\u003e 15kg\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Ickle Bubba\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Flip Magic Fold Highchair\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Feeding Chairs\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eProduct Sub-Type:\u003c\/strong\u003e Highchairs\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSuitable From:\u003c\/strong\u003e When baby can sit up unaided\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eMaximum Child Weight:\u003c\/strong\u003e 15kg\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eHarness:\u003c\/strong\u003e 5-point safety harness\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eTray:\u003c\/strong\u003e Removable\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCover:\u003c\/strong\u003e Removable and wipe-clean\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eFootrest:\u003c\/strong\u003e Yes\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eFolded Depth:\u003c\/strong\u003e 7cm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eProduct Weight:\u003c\/strong\u003e 4.3kg\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eIdeal For\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eBabies who are able to sit up unaided\u003c\/li\u003e\n      \u003cli\u003eEveryday family mealtimes and weaning\u003c\/li\u003e\n      \u003cli\u003eSmaller kitchens, dining rooms and apartments\u003c\/li\u003e\n      \u003cli\u003eFamilies looking for an ultra-compact highchair\u003c\/li\u003e\n      \u003cli\u003eParents who want a lightweight chair that's easy to move\u003c\/li\u003e\n      \u003cli\u003eHomes where easy cleaning and convenient storage are priorities\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eWhy Buy From Hush Little Baby?\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eFamily-run UK baby and nursery retailer.\u003c\/li\u003e\n      \u003cli\u003eSecure Shopify checkout.\u003c\/li\u003e\n      \u003cli\u003eFriendly UK customer support.\u003c\/li\u003e\n      \u003cli\u003eCarefully selected baby, nursery and children's brands.\u003c\/li\u003e\n      \u003cli\u003eClear delivery and returns information.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cstyle\u003e\n.hlb-product-description-box{background:#fffaf2;border:1px solid #d8c8b2;border-radius:32px;padding:30px;margin:22px 0;box-shadow:0 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