{"product_id":"lamaze-my-friend-emily","title":"Lamaze My Friend Emily","description":"\u003cdiv class=\"hlb-product-description-box\"\u003e\n\n  \u003cp class=\"hlb-eyebrow\"\u003eProduct Description\u003c\/p\u003e\n\n  \u003ch2\u003eLamaze My Friend Emily Baby Doll – Sensory Clip-On Activity Toy\u003c\/h2\u003e\n\n  \u003cp class=\"hlb-intro\"\u003e\n    Meet \u003cstrong\u003eLamaze My Friend Emily\u003c\/strong\u003e, a colourful and engaging first doll designed to give baby plenty to see, hear, touch and explore. With her friendly character design, bright contrasting colours and a variety of interesting textures and sounds, Emily makes a lovely companion for those early playtime moments.\n  \u003c\/p\u003e\n\n  \u003cp class=\"hlb-intro\"\u003e\n    Emily comes complete with a \u003cstrong\u003eflower rattle, clinky rings, crinkly textures and tactile fabrics\u003c\/strong\u003e for little hands to grab and investigate. As baby grows, parents and carers can also introduce Emily during bonding, storytelling and simple imaginative play. The signature \u003cstrong\u003eLamaze attachment clip\u003c\/strong\u003e makes her easy to secure to suitable strollers, carriers and changing bags for supervised fun while you're out and about.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"hlb-product-detail-grid\"\u003e\n\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003eColourful First Doll\u003c\/h3\u003e\n      \u003cp\u003e\n        Emily's friendly character design, bright colours and contrasting patterns provide plenty of visual interest for young babies.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003eFlower Rattle\u003c\/h3\u003e\n      \u003cp\u003e\n        An engaging flower rattle adds sound and movement for baby to discover during supervised sensory play.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003eClinky Rings\u003c\/h3\u003e\n      \u003cp\u003e\n        Colourful rings create additional sounds and provide interesting shapes for little hands to touch and explore.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003eCrinkles \u0026amp; Sounds\u003c\/h3\u003e\n      \u003cp\u003e\n        Rattles, squeaks and crinkly elements add auditory interest as baby touches, grabs and moves Emily.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003eTextures to Explore\u003c\/h3\u003e\n      \u003cp\u003e\n        Different fabric textures provide a variety of tactile surfaces for baby to grip, grab and investigate.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hlb-detail-card\"\u003e\n      \u003ch3\u003eLamaze Travel Clip\u003c\/h3\u003e\n      \u003cp\u003e\n        The integrated Lamaze clip allows Emily to attach to suitable strollers, carriers and changing bags for supervised play on the go.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eKey Features\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eLamaze My Friend Emily baby activity doll.\u003c\/li\u003e\n      \u003cli\u003eDesigned as an engaging first character toy for baby.\u003c\/li\u003e\n      \u003cli\u003eBright contrasting colours and patterns.\u003c\/li\u003e\n      \u003cli\u003eDifferent fabric textures to touch, grip and grab.\u003c\/li\u003e\n      \u003cli\u003eFlower rattle.\u003c\/li\u003e\n      \u003cli\u003eClinky rings.\u003c\/li\u003e\n      \u003cli\u003eRattle, squeak and crinkle sounds.\u003c\/li\u003e\n      \u003cli\u003eProvides visual, tactile and auditory sensory interest.\u003c\/li\u003e\n      \u003cli\u003eCan be incorporated into bonding and early imaginative play as baby grows.\u003c\/li\u003e\n      \u003cli\u003eIntegrated Lamaze attachment clip.\u003c\/li\u003e\n      \u003cli\u003eCan be attached to suitable strollers, carriers and changing bags.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eBright Colours \u0026amp; Contrasting Patterns\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eEmily features bright colours and contrasting patterns designed to capture baby's attention during play.\u003c\/li\u003e\n      \u003cli\u003eThe colourful design provides visual interest as baby begins exploring the world around them.\u003c\/li\u003e\n      \u003cli\u003eParents and carers can use Emily's colours and patterns as part of simple face-to-face play and interaction.\u003c\/li\u003e\n      \u003cli\u003ePosition the toy where baby can comfortably see it without the fabric pressing against or covering their face.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eRattles, Squeaks \u0026amp; Crinkles\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eEmily combines a variety of playful sounds for baby to discover.\u003c\/li\u003e\n      \u003cli\u003eThe flower rattle adds an entertaining sound when moved.\u003c\/li\u003e\n      \u003cli\u003eCrinkly and squeaky elements provide additional auditory interest during play.\u003c\/li\u003e\n      \u003cli\u003eClinky rings offer another combination of movement, sound and tactile exploration.\u003c\/li\u003e\n      \u003cli\u003eThese features are designed to encourage sensory engagement rather than guarantee particular developmental outcomes.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eDifferent Textures for Little Hands\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eA variety of fabric textures gives little hands different surfaces to touch and investigate.\u003c\/li\u003e\n      \u003cli\u003eGripping and grabbing the different parts of Emily provides opportunities for hands-on play.\u003c\/li\u003e\n      \u003cli\u003eAs baby grows, they may explore the textures, rings and other features in different ways.\u003c\/li\u003e\n      \u003cli\u003eAlways inspect fabric, stitching and attachments regularly for signs of damage or wear.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eFlower Rattle \u0026amp; Clinky Rings\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eEmily comes complete with an interactive flower rattle.\u003c\/li\u003e\n      \u003cli\u003eClinky rings provide additional shapes and sounds for baby to discover.\u003c\/li\u003e\n      \u003cli\u003eThe different features can be introduced during supervised reaching, grasping and sensory play.\u003c\/li\u003e\n      \u003cli\u003eCheck rattles, rings and their attachment points regularly and discontinue use if any part becomes damaged or loose.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eBonding \u0026amp; Early Imaginative Play\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eEmily can be incorporated into playtime between baby and parent or caregiver.\u003c\/li\u003e\n      \u003cli\u003eTalking, smiling and playing together with a familiar character can create enjoyable shared moments.\u003c\/li\u003e\n      \u003cli\u003eAs your child grows, Emily can also be introduced during simple storytelling and early character-based imaginative play.\u003c\/li\u003e\n      \u003cli\u003eChildren develop at different rates, so play should always be appropriate for your child's individual abilities and interests.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eLamaze Clip for On-the-Go Play\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eThe integrated Lamaze clip makes Emily convenient to bring along on everyday family outings.\u003c\/li\u003e\n      \u003cli\u003eThe supplied product information describes the clip as suitable for attachment to strollers, carriers and changing bags.\u003c\/li\u003e\n      \u003cli\u003eAlways use a suitable secure attachment point.\u003c\/li\u003e\n      \u003cli\u003eMake sure the clip and toy remain away from baby's face and neck.\u003c\/li\u003e\n      \u003cli\u003eNever extend the attachment using additional cords, ribbons or strings.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Lamaze.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e My Friend Emily.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Baby Doll \/ Sensory Activity Toy.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eVisual Features:\u003c\/strong\u003e Bright Colours \u0026amp; Contrasting Patterns.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSound Features:\u003c\/strong\u003e Rattles, Squeaks, Crinkles \u0026amp; Clinky Rings.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eTactile Features:\u003c\/strong\u003e Multiple Fabric Textures.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eIncluded Activity:\u003c\/strong\u003e Flower Rattle.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eAttachment:\u003c\/strong\u003e Lamaze Clip.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSuggested Attachment Points:\u003c\/strong\u003e Suitable Strollers, Carriers \u0026amp; Changing Bags.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Exact material composition is not specified in the supplied product information.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Not specified in the supplied product information.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eWhat’s Included?\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003e1 × Lamaze My Friend Emily Baby Activity Doll.\u003c\/li\u003e\n      \u003cli\u003eFlower rattle.\u003c\/li\u003e\n      \u003cli\u003eClinky rings.\u003c\/li\u003e\n      \u003cli\u003eIntegrated Lamaze attachment clip.\u003c\/li\u003e\n      \u003cli\u003eStroller, carrier, changing bag and other accessories are not included.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eIdeal For\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eEarly sensory play.\u003c\/li\u003e\n      \u003cli\u003eExploring different textures.\u003c\/li\u003e\n      \u003cli\u003eReaching and grasping activities.\u003c\/li\u003e\n      \u003cli\u003eDiscovering rattles, squeaks and crinkly sounds.\u003c\/li\u003e\n      \u003cli\u003eVisual exploration of bright colours and contrasting patterns.\u003c\/li\u003e\n      \u003cli\u003eParent-and-baby bonding time.\u003c\/li\u003e\n      \u003cli\u003eEarly character and imaginative play as baby grows.\u003c\/li\u003e\n      \u003cli\u003eSupervised play while out and about.\u003c\/li\u003e\n      \u003cli\u003eNew baby and baby shower gifting.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eImportant Toy Safety\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eBabies and young children should always be appropriately supervised during play.\u003c\/li\u003e\n      \u003cli\u003eInspect Emily before each use, paying particular attention to seams, fabric, rings, rattles and attachment points.\u003c\/li\u003e\n      \u003cli\u003eStop using the toy if any part becomes torn, damaged or loose, or if internal filling or components become exposed.\u003c\/li\u003e\n      \u003cli\u003eNever allow fabric or any part of the toy to cover baby's face, nose or mouth.\u003c\/li\u003e\n      \u003cli\u003eDo not add cords, strings or ribbons to Emily or the attachment clip.\u003c\/li\u003e\n      \u003cli\u003eKeep product packaging away from babies and young children.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eStroller \u0026amp; Carrier Attachment Safety\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eAttach Emily only to a suitable, secure attachment point.\u003c\/li\u003e\n      \u003cli\u003eOn a stroller, keep the toy clear of wheels, brakes, the harness, hood and folding mechanism.\u003c\/li\u003e\n      \u003cli\u003eWhen attached near a baby carrier, baby's face must remain visible and unobstructed with their nose and mouth completely clear.\u003c\/li\u003e\n      \u003cli\u003eThe toy must not interfere with carrier straps, buckles or other safety components.\u003c\/li\u003e\n      \u003cli\u003eRegularly check that the Lamaze clip remains securely attached.\u003c\/li\u003e\n      \u003cli\u003eRemove or reposition the toy if it could create an entanglement or obstruction risk.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eCar Seat Safety\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eIf Emily is attached to an infant car seat, always follow the car seat manufacturer's instructions regarding toys and accessories.\u003c\/li\u003e\n      \u003cli\u003eThe toy must never interfere with the harness, buckle, carry handle, vehicle belt routing, ISOFIX base or any other safety-critical component.\u003c\/li\u003e\n      \u003cli\u003eKeep Emily positioned away from baby's face and airway.\u003c\/li\u003e\n      \u003cli\u003eLoose objects can become hazards during sudden braking or a collision.\u003c\/li\u003e\n      \u003cli\u003eIf the car seat manufacturer does not permit the toy to remain attached during vehicle travel, remove it before driving.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eImportant Sleep Safety\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003e\u003cstrong\u003eMy Friend Emily is an activity toy and is not an infant sleep product.\u003c\/strong\u003e\u003c\/li\u003e\n      \u003cli\u003eKeep soft toys and other loose objects out of an unattended baby's sleep space.\u003c\/li\u003e\n      \u003cli\u003eDo not leave Emily inside a cot, crib, Moses basket or bedside crib while baby is sleeping.\u003c\/li\u003e\n      \u003cli\u003eNever position the toy where it could cover baby's face or obstruct breathing.\u003c\/li\u003e\n      \u003cli\u003eIf baby falls asleep during play, move them to an appropriate firm, flat and clear sleep surface when practical.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eCare \u0026amp; Maintenance\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eFollow the manufacturer's care instructions supplied with the toy.\u003c\/li\u003e\n      \u003cli\u003eNo specific washing method or temperature has been provided in the supplied product information, so do not machine wash, tumble dry or immerse unless the product care label confirms this is suitable.\u003c\/li\u003e\n      \u003cli\u003eRegularly inspect the fabric, stitching, rattles, rings and attachment clip.\u003c\/li\u003e\n      \u003cli\u003eAllow the toy to dry fully before storage if it becomes damp.\u003c\/li\u003e\n      \u003cli\u003eDiscontinue use if any component becomes damaged, loose or insecure.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hlb-retailer-trust\"\u003e\n    \u003cstrong\u003eWhy Buy From Hush Little Baby?\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eUK-based baby and nursery retailer.\u003c\/li\u003e\n      \u003cli\u003eCarefully selected products from trusted baby and nursery brands.\u003c\/li\u003e\n      \u003cli\u003eFriendly customer support for product and order enquiries.\u003c\/li\u003e\n      \u003cli\u003eSecure online ordering for convenient shopping from home.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cstyle\u003e\n.hlb-product-description-box{\n  background:#fffaf2;\n  border:1px solid #d8c8b2;\n  border-radius:32px;\n  padding:30px;\n  margin:22px 0;\n  box-shadow:0 16px 36px rgba(32,48,57,.08);\n}\n\n.hlb-eyebrow{\n  margin:0 0 12px;\n  text-transform:uppercase;\n  letter-spacing:.13em;\n  font-size:12px;\n  font-weight:900;\n  color:#527684;\n}\n\n.hlb-product-description-box h2{\n  margin:0 0 18px;\n  font-size:26px;\n  line-height:1.25;\n  color:#203039;\n  font-weight:500;\n}\n\n.hlb-intro{\n  margin:0 0 22px;\n  font-size:16px;\n  line-height:1.75;\n  color:#4f6268;\n}\n\n.hlb-product-detail-grid{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:22px;\n  margin-top:28px;\n}\n\n.hlb-detail-card{\n  background:#fffaf2;\n  border:1px solid #d8c8b2;\n  border-radius:26px;\n  padding:26px;\n  min-height:150px;\n}\n\n.hlb-detail-card h3{\n  margin:0 0 14px;\n  font-size:22px;\n  line-height:1.25;\n  color:#203039;\n  font-weight:500;\n}\n\n.hlb-detail-card p{\n  margin:0;\n  font-size:15px;\n  line-height:1.65;\n  color:#4f6268;\n}\n\n.hlb-retailer-trust{\n  margin-top:26px;\n  padding:20px;\n  background:#f4ecdf;\n  border:1px solid #d8c8b2;\n  border-radius:24px;\n}\n\n.hlb-retailer-trust strong{\n  display:block;\n  margin-bottom:12px;\n  font-size:16px;\n  color:#203039;\n}\n\n.hlb-retailer-trust li strong{\n  display:inline;\n  margin:0;\n  font-size:14px;\n}\n\n.hlb-retailer-trust ul{\n  margin:0;\n  padding-left:18px;\n}\n\n.hlb-retailer-trust li{\n  font-size:14px;\n  line-height:1.6;\n  margin-bottom:6px;\n  color:#4f6268;\n}\n\n@media(max-width:900px){\n  .hlb-product-detail-grid{\n    grid-template-columns:1fr;\n    gap:14px;\n  }\n\n  .hlb-product-description-box{\n    padding:22px 18px;\n    border-radius:24px;\n  }\n\n  .hlb-detail-card,\n  .hlb-retailer-trust{\n    padding:18px 16px;\n    border-radius:20px;\n  }\n\n  .hlb-product-description-box h2{\n    font-size:23px;\n  }\n\n  .hlb-detail-card h3{\n    font-size:19px;\n  }\n}\n\u003c\/style\u003e","brand":"Baby Products Wholesaler","offers":[{"title":"Default Title","offer_id":63503924035914,"sku":"LAM-TOY14","price":16.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/9065\/4794\/files\/Emily.jpg?v=1789149815","url":"https:\/\/www.hush-little-baby.co.uk\/products\/lamaze-my-friend-emily","provider":"Hush Little Baby","version":"1.0","type":"link"}